Asda trials new ‘Digital Spirits’ interactive screens amid innovation push

Asda is trialling new ‘Digital sSpirits display screens’ across 23 of its Express stores, under its continued investment in innovation.
The new digital display screens, launched in partnership with beverage company Diageo, will allow shoppers to select from a larger choice of spirits, with the stores’ range increasing from 13 or 26 products to 50 products.The supermarket is one of the first UK retailers to trial the screens, which have already been rolled out in its Express sto