Asda trials George concept store to replace Asda Living portfolio

Asda is set to open its first standalone George store next week as it looks to replace its Asda Living brand portfolio across the UK.
The supermarket chain will convert its homewares store in Crown Point Retail Park in Leeds to test the new format, which will be rolled out to further locations if successful.
The retailer said the George concept store, which will reopen on 10 May, will be “completely transformed with a new layout to showcase the best of George clothing and homeware, plus to