Asda trials automated free sample vending machine

Asda has introduced its first automated free sample vending machine at its Pilsworth store in Bury, calling it a “first to market innovation” that will “revolutionise in-store sampling”.
Shoppers at the branch can access free samples through the Asda Rewards app, with Müller offering Frijj as the first product.
The machine is supported by Asda’s retail media LS Eleven Media Services, which helps brands engage customers with dynamic content and product trials, T