03-03-2025 10:18 via retailgazette.co.uk

Asda tops list for supermarket substitutions, Which? survey finds

Asda shoppers are the most likely to receive substitutions in their online grocery orders, according to a new survey by Which?.
The research found that nearly half (47%) of Asda shoppers reported receiving a replacement item in their most recent shop, the highest of any UK supermarket.
The grocery giant, alongside Morrisons and Iceland, scored just two out of five stars for the suitability of its substitute items, while no supermarket achieved a rating higher than three stars.
Meanwhile, Ocado a
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