Asda to launch Downton Abbey ad before film premiere

Thirty-second ad will be shown on Channel 4 featuring ‘downstairs’ staff from seriesAsda is to launch a Downton Abbey-themed ad campaign before the feature film premiere of the TV favourite this month.Keeping to Asda’s roots as a budget supermarket, the TV ad campaign, which launches on Channel 4 on Friday night, focuses on the “downstairs” staff who run Downton Abbey for the Crawley family. Related: Downton Abbey movie: first trailer promises warring butlers and me