02-01-2026 10:47 via retailgazette.co.uk

Asda signs Ashley Roberts as face of activewear collection

George at Asda has unveiled media personality Ashley Roberts as the new face of its Gym Locker activewear collection.
The partnership unites Roberts’ love of fitness and fashion with “high-performance, affordable activewear designed for real life,” according to the retailer.
The collection features a colour palette of forest green, chocolate, black and graphite, with products ranging from standout statement pieces to everyday essentials.
Designed to support every workout, the r
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