Asda poaches Morrisons exec as new chief customer officer

Asda has named Morrisons’ marketing director Rachel Eyre as its new chief customer officer.
Eyre previously served as chief customer and marketing officer for Morrisons, where she was in charge of the rival grocer’s customer service, brand, marketing, digital and PR activities.
Prior to joining Morrisons in 2021, Eyre held various senior marketing and commercial roles with Sainsbury’s and Barclays.
Eyre succeeds former Asda chief customer officer David Hills, who announced that