Asda: Nesta partnership ‘supports’ development of health strategy

Asda has today (9 June) published findings from its two-year collaboration with charity Nesta that found the partnership supported the development of Asda’s health strategy.
The strategy included the introduction of a new health target to improve the average health score of its sales year-on-year. It measured this using the Government’s Nutrient Profiling Model (NPM).
Senior director for technical, quality and sustainable sourcing at Asda Darina Hall said: “We’re proud of