Asda launches Tesco, Sainsbury’s and Morrisons loyalty price match

Asda is pledging to undercut its rival grocery retailers by offering customers cheaper prices than Tesco, Sainsbury’s and Morrisons loyalty deals on thousands of everyday products.
Under its campaign, That’s Asda Price, the supermarket now lists more than 2,300 core lines – spanning fresh meat, produce, chilled food, grocery and bakery – at prices up to 50% lower than competitors’ Clubcard, Nectar and More Card deals.
The grocery retailer said the move is designed t