Asda launches ‘Support UK’ section on website

Asda has joined its supermarket rivals in launching a page on its website promoting British produce to encourage customers to support local suppliers.
The ‘Support UK’ page will be updated regularly to showcase items sourced from British farms and producers, such as fruit, vegetables, poultry, dairy and herbs.
Asda chief commercial officer for food Kris Comerford told The Grocer: “We know our customers are conscious of where their food comes from, and many seek out homegrown pr