Asda denies claims ‘thousands’ of complaints were made over facial recognition pilot

Asda has denied claims about being sent “thousands” of complaints about its facial recognition trial, saying it has only received 89.
The supermarket chain came under fire from privacy campaigning organisation Big Brother Watch, which claimed Asda’s facial recognition trial at five of its Greater Manchester Stores had amassed over 5,000 complaints from shoppers.
The two-month trial went live in March and is designed to scan facial images and compare the results to a list of kno