Asda chief customer officer steps down after 18 months

Asda’s chief customer officer David Hills is stepping down from the grocer, after joining the business in September 2023.
The executive is leaving to join airline company Jet2, Retail Week reported, with the move believed to be followed by further senior staff members exiting as Asda pushes forward with its turnaround.
Hills recently led the revival of Asda’s Rollback campaign, which was brought back as the supermarket seeks to revive its fortunes.
Before joining Asda, Hills served a