Asda brings back Rollback price cuts and pocket tap

Asda has brought back its Rollback price proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the supermarket.
The grocery chain, which was the only traditional supermarket to see sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store and online by an average of 25%.
The Rollback proposition includes items across all categories and is also available in its Asda Express convenience stores.
Asda said it will continu