Asda axes Aldi and Lidl price match initiative

Asda has pulled its Aldi and Lidl price match scheme after just 12 months in the latest move by returning executive chair Allan Leighton.
It comes as the supermarket is gearing up to launch its largest Rollback price cuts campaign in years as it fights to revitalise its performance.
An Asda spokesperson told The Grocer: “We’re focussed on our own great Asda Prices not competitor comparisons.
“We’ve started 2025 as we mean to go on by cutting prices on thousands of pr