08-07-2026 12:22 via retailgazette.co.uk

ASA makes six new “less healthy” food rulings

The Advertising Standards Authority (ASA) has published six new rulings under the new healthy food and drink regulations.
The new regulations ban ads for “less healthy” food items from appearing on on-demand and TV between 5.30am and 9pm or in paid online media at any time. According to the government these regulations are aimed to reduce children’s exposure to less healthy food products.
It upheld a ruling against Morley’s Woking for a paid-for Instagram ad promoting two
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