ASA bans Superdry, Nike and Lacoste ads over misleading sustainability claims

The Advertising Standards Authority (ASA) has banned ads from fashion retailers Superdry, Nike and Lacoste, that included the term “sustainable”, “sustainable materials” or “sustainable style”, but could not provide evidence to back up the claims.
The rulings form part of wider work investigating environmental claims in the retail fashion sector and were flagged for review by the regulators‘ AI detection system.Related Story Superdry considers new UK and