As Ted Baker store closures begin, what went wrong?

Ted Baker is set to close 15 UK stores and cut some head office roles, as administrators take action to try to save the fashion brand.
Although landlords have served notice on four of those sites, the others were loss-making stores that the administrators deemed to have “no prospect of being returned to profitability, even with material rent reductions”.
They said the closures were a “constructive and necessary step in ensuring the business can deliver a profitable trading perf