Are supermarkets right to scale back on Aldi price match?

Aldi Price Match became a copycat trend among the traditional supermarkets in recent years. However, it looks as though u-turn is now taking place.
Earlier this month, Asda kicked off the changes as it completely axed its Aldi and Lidl price match after a mere 12 months. Meanwhile Tesco and Sainsbury’s have trimmed the number of products included in their campaigns.
The changes come despite the retailers ramping up their schemes over the years. Sainsbury’s be