Apple and Xbox raise prices as AI drives up chip costs

Apple and Microsoft have raised prices on some of their products as the cost of memory and storage chips continues to rise.
Apple has increased prices on selected MacBooks and iPads around the world, with some products rising by almost 20 per cent.
The tech giant cited the price hike to rising demand for chips used in AI data centres, which has pushed up costs across the electronics industry.
In a statement, Apple said: “We have shielded our customers from these increases so far, but we ha