AO World unveils profit upgrade after sales rise

AO World revealed another profit upgrade in its latest interim results.
The electricals retailer saw pre-tax profit rise 10% to £18m for the six months ended 30 September 2025, despite inflationary headwinds of £4m from National Minimum Wage and National Insurance cost hikes. Operating profit jumped 7% to £18m over the period.
Total sales were also up 14% to £586m, from £512m the same time last year. 
The brand noted that B2C retail revenues rose 12%, which it