AO World posts record profit as sales boosted by discounts and range expansion

AO World has posted a record adjusted pre-tax profit for its 2026 financial year, as expanded product ranges and discounts helped boost sales.
The electricals retailer, which sells products including TVs, washing machines and mobile phones, said adjusted pre-tax profit rose 16 per cent to £50.5m in the year to 31 March 2026.
The figure was broadly in line with company-compiled analyst estimates of £50m.
AO World also proposed returning £20m to shareholders following the stronge