15-12-2024 17:14 via theguardian.com

Antidote to online: Germany’s one-stop wellness shops get ready for Christmas

Reformhaus retains an unmatched selection of tea and slippers butis morphing to stay competitive Wellness, organics and sustainability have become buzzwords in modern consumer marketing, but the mainstreaming of “green” lifestyle is creating some challenges for the German retailers that pioneered these products.As the country gears up for the holiday shopping season, the Reformhaus cooperative, a long-established promoter of homegrown health and beauty in the retail sphere, is morphi
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