Ann Summers plots Middle East expansion

Ann Summers is planning to expand into the Middle East through a new partnership with Liwa Trading Enterprises.
The tie-up will see the retailer’s lingerie products available in the United Arab Emirates (UAE), Kuwait, Saudi Arabia, Qatar, Bahrain, and Oman through a franchise and distribution partnership with Liwa.
Ann Summers’ Knickerbox platform will also launch in the region later this year, featuring the retailer’s products, KBX and selected third party brands. Related Stor