Analysis: How Asda is getting back on track

Aldi and Lidl were unsurprisingly the big Christmas winners this year, but among the traditional grocers there was a slightly more unexpected retailer sat in the winner’s enclosure: Asda.
The Leeds-based grocer led the pack outside of the discounters with sales up 6.4% over the all-important Christmas period and followed this up with a 6% sales rise in the 12 weeks to 23 January.
This is an about-turn from six months ago as Asda’s market share has risen from 13.7% in the 12 weeks to