Amazon opens pop-up fashion shop in central London

Baker Street store will sell own-label items and other brands during week-long trialAmazon has opened its first British fashion store, in the form of a central London pop-up where the retailer is seeking shoppers’ views on its clothing ranges, prices and store experience.The Baker Street pop-up is the first of its kind in Europe. It will be open for a week, during which time it will host events including denim customisation by Pepe Jeans, beauty trend discussions with Vogue’s Jessica