Amazon launches dedicated storefront for premium beauty

Amazon is expanding its premium beauty offering with a dedicated dermocosmetics skincare category and storefront.
The move allows shoppers to browse and purchase specialist beauty products from brands such as Caudalie, La Roche-Posay and Dermalogica.
The online retail giant said the dedicated store front “aims to offer a curated shopping experience for customers to browse by category, skin type, ingredient, and brand”.
It also features guidance and educational content for customers,