Amazon expects to make an extra $8.8bn by launching new AI search features in bid to become “product discovery engine”

Amazon is set to launch a raft of new machine-learning-powered search bar features which it expects will drive more than $8 billion in extra sales.
According to leaked internal documents seen by Business Insider, Amazon is investing heavily in becoming a “product discovery engine”.
These documents suggest that Amazon has been testing a range of new smart features for its search bar, including displaying pictures and links within its autocomplete search predictions.
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