Amazon Choice label is being 'gamed to promote poor products'

Which? says company must ensure algorithmic system is not used to mislead consumersAmazon is promoting poor-quality products with an “Amazon’s Choice” badge as cunning sellers manipulate the algorithmic recommendation system behind the label, according to research from the consumer rights group Which?.Many of the most popular items sold on Amazon.co.uk are labelled Amazon’s Choice, a thin blue badge that renders a product more visible on the search results page. Continue