Amazon Ads launches new AI creative tool

Amazon Ads has unveiled a new AI tool that aims to help UK advertisers easily create “professional-quality” ads for campaigns.
‘Creative Agent’ allows marketers to access a conversational AI-powered collaborator that brainstorms ideas, conducts research, produces video and display ads and develops creative concepts.
The tool combines information from advertisers’ product pages, brand store and website with customer shopper signals to create marketing campaigns and b