Almost 90% of UK shoppers use Amazon, research reveals

Study by Mintel also finds that more than 25% of British adults are signed up to PrimeAlmost 90% of UK shoppers use Amazon and 40% have access to its Prime subscription service, according to research that lays bare the challenge for high street retailers.Most Amazon shoppers visit the online retailer at least once a month and just under a fifth once a week, underlining the retail dominance Amazon has gained. Its core categories of books, DVDs and video games are still the most popular purchases,