Aldi renames Nordpak butter to show support for England team

Ahead of the England vs Norway game on Saturday, discount retailer Aldi has unveiled a “reactive work” to show its support to the England team.The German supermarket chain has given its Nordpak butter packaging a rebrand, dropping ‘Nord’ from the label and replacing it with ‘ENG’.
It was devised in collaboration with its agency partner McCann Manchester and will run across out-of-home, social media and in-store digital screens. Related Story Aldi team up with