Aldi pokes fun at luxury fragrance ads as it launches £5.99 men’s scent range

Aldi has taken aim at glossy designer fragrance adverts with a new tongue-in-cheek campaign to mark the launch of its latest Lacura men’s scent range.
The discounter has released the “Aldi Fragrance Advert”, a short film inspired by the moody, high-drama style of luxury perfume campaigns, but set in a much more recognisable Aldi store environment.
The advert features easily distracted store worker Dave and has been created to support the launch of three new limited-edition Lacu