Aldi launches support fund for cash-strapped new parents

Aldi has introduced a fund to support new parents, as nearly two-thirds admit the financial burden of having a child was greater than anticipated.
The German discounter’s ‘Mamia New Parent Fund’ will give away £100 Aldi vouchers every week for a year to help parents manage the cost of everyday essentials following the arrival of a new baby.
The initiative comes after research revealed that while the arrival of a child is a joyful occasion, half (50%) of new parents find i