08-07-2026 15:28 via retailgazette.co.uk

Aldi changes name to Baldi ahead of Pitbull concert

Aldi has temporarily rebranded to Baldi to celebrate rapper Pitbull’s return to London.
The singer will be playing BST Hyde Park and attempting to break the world record for the largest crowd wearing bald caps.
As part of its temporary rebrand, the supermarket has launched a Baldi merchandise stand for those attending the concert. It will be giving away free Infusionist and Stefanoff cocktail cans as well aviator sunglasses, bald caps and temporary tattoos for free outsider Hyde Park on Fr
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