Aldi boss backs crackdown on ‘fake’ supermarket discounts

Aldi UK boss Giles Hurley has backed government plans to crack down on misleading supermarket promotions, claiming loyalty prices and continual discounts can obscure the true value shoppers receive.
Hurley said ministers were “right” to target misleading discounts and promotions as part of efforts to ease cost-of-living pressures, arguing shoppers were increasingly confronted with offers that appeared more attractive than they were.
“For too long, shoppers have been bombarded w