19-09-2018 13:31 via theguardian.com

Aldi and Lidl won't be scared by Tesco's new discount Jack's | Nils Pratley

Supermarket giant is wise not to bet the farm on its ‘rough copy of Aldi’ – the real battle will be making a profitJack’s, Tesco’s answer to Aldi and Lidl, would have been a good idea 15 years ago. Back then, the German discounting duo, after a stuttering start in the UK in the 1990s, still operated outside the food retailing mainstream, which is where Tesco wanted to keep them. These days they are 13% of the market in combination and harder to knock off their strid
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