Adidas sales hit record high despite market turbulence

German sportswear brand Adidas has reported record revenues for 2025 following a stronger-than-expected performance across all markets.
Based on preliminary, unaudited figures, business said revenues for the Adidas brand rose by 13% for the second year running, driven by double-digit growth across every region and sales channel.
Full-year operating profit climbed by more than €700m to €2.06bn (£1.77bn), while group revenues increased to a record €24.8bn (£21.3bn)