Adidas pulls ahead of Nike in World Cup retail battle

Adidas is edging ahead of Nike in the early retail battle around the World Cup, with new data suggesting the German giant is seeing a bigger sales uplift from the tournament.
Spending on Adidas apparel jumped 70 per cent in May compared with the same month last year, according to M Science data reported by Reuters, driven by strong demand for football shirts ahead of the tournament.
Nike’s apparel business is also growing, but analysts said Adidas was currently benefiting more strongly fro