Adidas posts strong profits but cautions US tariffs could push up prices

Adidas has reported a better-than-expected start to 2025, with a rise in both sales and profits — but warned that rising tariffs on imports into the US could push up costs and prices in the months ahead.
The German sportswear giant saw revenues rise by nearly €700m to €6.15bn in the first quarter, a 13% increase on a currency-neutral basis. The Adidas brand grew 17% during the period, with double-digit gains across all markets and channels.
Operating profit surged by 82% to &euro