Adidas ends 2024 on a high with double-digit sales growth

Adidas has delivered “better-than-expected” results for the fourth quarter of 2024, capping off a successful year for the German sportswear giant.
The sporting retailer saw revenues grow 24% during the period to €5.97bn (£5.17bn), up from €4.81bn  £4.17bn) in the same quarter last year. Excluding Yeezy sales in both years, revenues increased 18%.
The company’s gross margin improved by 5.2 percentage points, reaching 49.8%, while operating profit rebou