Absolute Best… Pop-up stores

We’re back with another instalment of Absolute Best, this time on Retail Gazette.
This week we are going to take a look at some of the best pop-up stores and installations.
Clarins
First up on our list is beauty firm Clarin’s Sweet Stop.
The dessert-themed installation handed out complimentary flavoured matcha to visitors. Customers could also take part in a ‘Spin the Cake Mixer’ game, lip product tastings, and biscuit decorating.
Visitors also received branded macrons wi