A marketer’s lookbook for social commerce success

Sue Azari, Industry Lead, eCommerce, AppsFlyer, explains how marketer’s can achieve social commerce success with a vast, highly-engaged community
Social media’s vast, highly-engaged community makes it a prime space for activating shopping experiences. With TikTok rolling out its in-app shopping feature in major global markets, and the social commerce market set to surpass $604 billion by 2027, the future looks promising for this sector.
Nevertheless, other developments – such a