5 ways retailers can become more customer-centric in 2024

In a crowded retail landscape, it’s more important than ever to have access to accurate and actionable data about your target audience. For example, while price will always be a leading factor behind purchase decisions, where does it sit for specific brands, products and stores?
What’s more, many of today’s consumers crave relevance, demanding experiences tailored to their unique needs and desires. Brand differentiation, reputation and customer-centric policies now heavily infl