5 ways M&S has driven bumper profits

After two years, M&S’ ‘Reshaping for Growth’ strategy is bearing fruit, driven by its major investment into improving the quality and value of its clothing and food as well as overhauling its store estate.
While many retailers grapple with the challenging trading environment, how is M&S defying the odds to deliver ‘remarksable’ results?
1. Avoiding promotion overload
Improving its value credentials has been a pivotal part of M&S’ strategy. Not only