5 ways Boots is doubling down on digital

Boots has been back to its best of late, notching up 12 consecutive quarters of growth. Digital has been the star performer at the health and beauty giant, with online sales surging 16.8% in its last quarter, which took in the all-important Christmas period.
Chief digital officer Paula Bobbett tells the Retail Technology Show, the five key areas it is focusing on to drive digital growth.
Range expansion
Boots has focused on expanding the range of products it sells online.
Bobbett says: “Yo