5 things challenging retailers in pricing strategy

When slashing price becomes the only lever a retailer pulls, value disappears and so do profits.
That was the prevailing mood at a recent Retail Gazette roundtable, where a group of senior retail leaders gathered to debate the state of pricing strategy in 2025. Hosted in partnership with price optimisation platform 7Learnings, the session – titled Price wars vs value wars – explored how retailers can break out of the destructive cycle of endless discounting and s