5 minutes with Priya Downes, Co-Founder, Nudea

Tell me a bit about the Nudea story.
Founded in 2018 and launched in October 2019, Nudea is a direct-to-consumer online underwear brand that is modernising the bra purchasing process. We’re reshaping the bra fitting experience from measurement to the product with bras and knickers that are engineered to actually fit and look great across all sizes.
Eighty per cent of British women are wearing the wrong size which is why we created our own bespoke fitting tools, including our hero product