5 mins with Mike Austin, CEO & co-founder, Fresh Relevance

Tell me about Fresh Relevance
Our mission is to help digital marketers get their job done. Generating more ecommerce revenue and encouraging shoppers not only to make a first purchase, but to return again and again, are key objectives for many online retailers. In order to achieve them, marketers need to be able to understand their shopper’s needs and act based on them. While working at my previous email marketing business, I recognised how difficult it was for marketers to access customer