4 ways Pull & Bear is using digital to boost sales

With prices rising and wallets shrinking, the post-pandemic trading environment has been difficult to navigate for some retailers, particularly in non-essential areas like fashion.
Despite this, Inditex-owned chain Pull & Bear sales soared 15% to €2.15bn in its last financial year.
The retailer’s chief digital and marketing officer Ana Belen Garcia Luque tells ShopTalk Europe how the fashion retailer‘s focus on integrating its digital and physical operations has been key to