28-10-2026 21:32 via MIT Technology Review

Creating AI value with enterprise context

Across a business, any number of AI platforms, systems, and tools may be at work simultaneously—for example, AI-powered customer platforms, conversational assistants, and workflow and process automation tools. Each one is sophisticated, advanced, and quick to respond. But, when set to work, the outcomes and actions that emerge may be wrong, confused, or lacking a proper understanding of the business. Many organizations find themselves in this situation—and it could be one of key reasons they
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